The new 196 room, W hotel in Santiago, Chile recently opened (Grand Opening on November 17th) in Santiago’s trendy fashion and entertainment district. 
The lobby has a lot going on. Lots of pattern, texture, colour and artifacts. At first I thought it looked too busy and cluttered, but in a way it is more interesting than your average hotel lobby, and I think the move away from the W’s original mandate for minimalism is on trend and necessary for the hotel chain to stand out amongst competition.
The rooms and suites look tasteful and contemporary. I’m not a fan of the very yellow stained woodwork in the “marvelous suite” shown above, but at least it’s original and different.
It always surprises me all of the “designer” hotels that open in this city, but I guess with a population of over 6 million, Santiago is quickly becoming a trendy cosmopolitan destination.
Designers: Tony Chi of New York, and Sergio Echeverria of Chile
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