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Saturday, March 29, 2008

The Glamorous (the flossy, flossy too)


I’m not exactly a “Hard Rock” type personality; however I really feel that this is one branding machine that has got the themed hotel down right! I saw some photos of the recently opened Hard Rock San Diego and they really caught my eye. The Hard Rock theme isn’t cheesy like you might think. They are going for the glamorous, VIP treatment that puts the focus on the See and Be Seen clientele demographic. And it works. They even have a suite designed by the Black Eyed Peas. GLAMOROUS!

Hotel Lobby – I love the low level lighting, slick finishes, and overall club vibe. The desk backdrop is a massive LED screen that brings in live feeds from rock concerts around the globe.
A Standard Guestroom – Unique to the layouts of these rooms are the fully stocked “M-bars” for mixing your own drinks. Perfect for an evening of hard partying. I also LOVE the carpet.
Typical Suite – I love the skeleton chair.
One of the Rock Star Suites – Very chic
Black Eyed Peas Suite
Sweetwater Saloon (shown above) is one of 4 dining establishments on site. There is also Mary Jane’s Coffee Shop, Pinkberry Frozen Yogurt, and a new location for the very popular New York based Japanese Fusion restaurant Nobu.
Unique meeting facilities.
There are more than 6 more Hard Rock Hotels in the pipelines waiting to emerge, in places like Panama and Dubai. They’re really hitting the hot jetset destinations.

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